Erin Norris is a Portland, OR based graphic designer who loves printmaking, expressive typography and bright color. She is interested in branding, packaging, and publication design.
Work
1. Vtopian Cheeses
2. Simple Mobile
3. Big Top Arts Festival
4. Groove Magazine
5. Pure Heroine
6. Allport Editions Holiday Campaign
Photography | Printmaking
About Me
ALLPORT EDITIONS HOLIDAY CAMPAIGN
DIRECTION, PHOTOGRAPHY & MOTION
From 2019-2022 I served as the social media manager and content creator for Allport Editions, a small greeting card publisher based in Portland, OR. The Allport Editions brand is friendly and down-to-earth; it is playful, but still traditional.
For the holiday 2022 social media campaign, I shot and edited product photography, sourced imagery for and compiled a series of gift guides for posts and stories, designed postcards for our annual sales and adapted the designs for social media use, and created a series of animated reels based on our cards using After Effects.
Gift guides from the campaign were among the top Instagram posts in both engagement and reach for 2022, and our Instagram following organically grew by 7% YOY, with most of that growth during the holiday season. The holiday preview sale alone generated over $20,000 in sales (combined DTC online and in-store).
