GROOVE MAG
Groove is a magazine for imaginative readers who enjoy music, travel, thrift store fashion, and unique stories. It’s inspired by the bold, vibrant aesthetic of the 1970’s, and is characterized by bold typography, energetic movement, and bright color. The inspiration for Groove came from something as simple as a haircut—a ‘70s shag sent me on a deep dive into the fashion, textiles, and advertising of the decade.
The Groove cover received an honorable mention in the Graphis New Talent Annual 2022.
PROCESS
I used a plastic bag covering my phone camera to emulate a lens filter effect. The before-and-after effect is shown at right. The plastic softened the focus and created lens flares around the highlights in the image.