BIG TOP ARTS FESTIVAL
IDENTITY & ILLUSTRATIONBig Top Arts Festival is a conceptual arts and culture festival based in downtown Portland, OR, similar to the Treefort festival in Boise, ID. The festival branding uses an illustrative approach to convey the chaotic, exuberant, and energetic environment of an arts festival. The centerpoint of the identity is a collection of playful, kinetic vector illustrations that can be arranged to guide eyeflow and engage viewers.
The festival logo pays homage to the ornate detailing in vintage Pullman train cars, such as John Ringling’s private rail car, The Wisconsin, from which Ringling conducted circus business from 1905-1916.
I later turned the trapeze artist illustration into a risograph print, which you can view here.