ERIN NORRIS
Erin is a Portland, OR based graphic designer who loves bold, expressive typography and bright color. She is interested in branding, packaging, and environmental design.
Work
1. Geneva Hotel & Resort
2. Groove Magazine
3. Big Top Arts Festival
4. Allport Editions Holiday Campaign
5. Pure Heroine
6. Azure Hard Seltzer
Photography
Prints & Zines
More About Erin
Spotify
erinnorris.design@gmail.com
PURE HEROINE
Lorde's 2013 album, Pure Heroine, is a romanticization of adolescence: it's about the tension between endless youth and being on the cusp of something new. It's about feeling special and unique while knowing you are just like everyone else. This promotional package includes a record cover, lyric booklet and insert, promotional posters, and the beginnings of a merchandise line.
The artwork is inspired both by the grungy aesthetics of Tumblr in the early 2010's, but is brought into the 21st century using modern typography trends. Romantic sculptures convey a sense of being frozen in time, and organic, hand-drawn elements add a sense of movement and teenage angst. Custom blackletter type treatments and grainy photo manipulations also help to capture the moodiness of the album.
