AZURE HARD SELTZER

Azure is an organic hard seltzer brand built for summer. Each flavor features a unique pattern drawn from earthy textures, reinforcing the naturalness of the brand. The patterns invoke ground spices, aromatic roots such as ginger and turmeric, and cracked desert earth.
The logo, including the "wave" a, and undular thematic elements reflect the liquid nature of seltzer, while the contrasting color palettes emphasize the carefree, energetic nature of the brand and create interest on store shelves.






